Women are the real POWER in Social Media

Based on the surveys I read about the difference habits between women and men. It is all about Social Media.

Top Social Media

It shows the percentage of US Online Adults Using the Top Social Media

WomenMen
Facebook76%66%
 Tumblr 54%46%
 Pinterest 33% 8%
 Instagram 205 15%
 Twitter 18% 17%
 Linkedin 19% 24%

It is very clear, Women spend more time on social media than men.

Do you know why people go to social media and follow or intact with brands?

WomenMen
show support54%44%
access offers53%36%
stay current39%33%
comment28%25%

Regarding mobile devices, of course, more women than men.

1. Smartphones: 46% Women; 43% Men

2. Tablets: 32% Women; 20% Men

It is not surprising me when I saw above data. My daughters, one is 13, the other one is 10, they spend more than 30% time on social media site on their total computer hours. It does not count the time they spend on Samsung tablet and android phone.

And also 30% women using social media several times per day. For men, the percentage is 26%.

social-media

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