Running a successful business is no small task. In order for you to get your company to the place you desire, it can be wise to take time to think about where you could be making adjustments to your current operations. One of the easiest ways to get your company ahead is by considering your current marketing strategies. By adjusting your plans and finding new ways to promote your brand, you can get your business noticed in no time. To get started, take a look at these simple marketing ideas aimed at boosting the profile of your business.
First and foremost, you absolutely need a functional website for all of your marketing endeavors. Crafting a strong online presence begins with the website associated with your company. If it has been a few years since you gave your site any attention, now is the perfect time to make important adjustments to the style and function of your pages. To get started on this goal, you may want to look into SEO. Search engine optimization helps you gear your web assets for success by making them more relevant to consumer search trends.
To use SEO to your advantage, simply begin researching the most relevant keywords in your industry. If you run a plumbing company in Colorado, for example, you may discover a relevant phrase is something like “burst pipes in Denver.” Researching the most appropriate keywords and phrases can help you adjust the copy on your site to be more relevant to the search habits of consumers. A few simple tweaks might be all it takes to get your business into the spotlight on major search engines like Google.
While having a solid website is a must for your marketing endeavors, you also need to consider more modern tactics. Social media has totally reinvented the way most businesses and consumers go about their online transactions. Sites like Twitter and Facebook have made it easier than ever for businesses to engage with their customers in interesting and relevant ways. To get started and see success from each social media post, you need to think about the type of content you are sharing on your various channels. What you share has a huge impact on your success.
The goal is to share engaging content that consumers will want to click, read through, and share with their own followers. This can be tricky, especially if you run a business that does not seem too exciting on the surface. While it might require a bit of work on your end, finding the best way to craft content can be a huge boost to your success. Create a content calendar and start planning your posts in advance. This will help you monitor your success as you continue and reduce the odds of last-minute posts.
Partnerships and Influencers
Working with other professionals may also be a great option for your business. There are a number of other companies out there that probably have the same general brand philosophies as your own business. Partnering with businesses that are not direct competitors can be a fantastic way for you to get more attention for your company. The right partnership can create some publicity that will help your company get noticed and increase your overall brand awareness along the way. If a partnership isn’t for you, there are other simple ideas to consider.
Influencers have become quite popular on the internet in recent years. Though these individuals are usually far more impactful with younger audiences, the right influencer can make a huge difference to your social media streams. The idea is to hire someone with a big social media following to promote specific products or services you offer. You pay the influencer either with cash, gift cards, or products from your business, and the influencer is tasked with creating content for your social media channels. This is an easy partnership that can produce nice results.
Work at Your Own Pace
Running a successful business can easily be an overwhelming experience. In order for your company to get ahead of the competition, it can be wise to explore your current marketing endeavors. Make the right adjustments to your current processes and discover how you can take your business to the next level with a few simple changes.
Running an online business might seem daunting if you don’t know where to begin. You want to have a setup that will encourage growth while covering all of your bases at the same time. Here is what you should know about establishing an online company so you can be successful well into the future.
Have a Website and Make It User-Friendly
Make it easy for potential customers to find out more about who your company is and what you have to offer with a website that is user-friendly. If you have an online business, a website is a must, even if you use another platform to facilitate sales. Your website can give customers more information about your company, policies, how you got started, and give people a way to contact you. This is important to do before you even consider marketing or other types of outreach since it gives customers a base they can always return to. This vapor store is an example of a website that makes it easy for customers to navigate.
Have a Marketing Plan
Marketing is important no matter what type of business you have. This allows you to build your company and makes it possible for new customers to find you. For online businesses, it is important to focus on new ways to market to consumers, such as using social media, blogging, and updating often enough so people view your business as active. Of course, you can always market in more traditional ways too, such as taking out an ad in a print magazine that is a niche to your industry. For example, you could advertise in a hemp magazine if you sell CBD.
Offering Support Online
Offer support to your customers so they can easily reach out to you if they have problems. This could involve providing chat support online or even a toll-free phone number where they can contact you. Outreach via Facebook messenger is another way that consumers can instantly talk to you if they have a question or problem.
When setting up an online business, it is important to keep a few key points in mind as you work toward success. Have a website and make it user-friendly, so potential customers get a feel for your business and what you offer. A marketing plan can keep you targeted to help you grow your business while having a platform for customer support ensures your current consumers will return.
Are you looking for ways to preserve vital paperwork? Paper can only last for so many years, even when you preserve it well. This is one reason why people are digitizing their most important documents.
If you read on, you’ll learn how to digitize and why it matters. We also included some options for digitizing other than scanning. Don’t forget to read until the end for some great tips on saving digitized files.
1. What Is Digitization?
Digitization is the process of converting something analog into a digital format. This can be anything from paper documents to images. Digitize something and it becomes a binary code that computer systems and electronic devices can understand.
This doesn’t mean that you won’t be able to understand it. The computer reads the code that it can read first. The computer will then convert it into something you can see and understand on your monitor.
You won’t even know that it became a mess of 1s and 0s on the way back. The analog and other items you converted will remain with you still. However, you also get a digital copy of that item.
2. Which Paper Files Are Most Important?
Before we delve in, let’s talk about what most people consider as important documents. These are the typical documents that the government issues. These are also documents used for identification.
That includes certificates for birth, marriage, and divorce. Identity documents include passports, drivers’ licenses, and Social Security cards. Don’t forget your health insurance cards, immunization records, and prescriptions.
Other important documents include property deeds, insurance policies, and vehicle titles. Make sure you keep digital copies of any wills, trusts, and tax returns. Tax returns should back to the last three years.
Make digital copies of bank account numbers and credit cards. Scanned copies of credit cards should include the issuers’ contact information too. Finally, digitalize a copy of your home inventory.
Business owners should have business documents digitalized as well.
This is a short list of very important documents. If there are more which you think are vital papers, make sure to get a digital copy of them as well.
3. Benefits of Digitizing Your Documents
Now, you already have these documents kept safe. You might ask, why bother? Well, digitizing has many benefits.
This includes securing digitized papers in a place where dampness, fire, or other destructive elements can’t reach them. Plus, converting them into digital files helps tons in space-saving. Nowadays, electronic storage is scalable and very affordable.
You have a smartphone with you at all times, don’t you? Copy these files into your phone. Better yet, think of how convenient it will be for you to keep these files in a cloud you can access any time.
You’d be able to access these documents even when you’re on the move. Plus, you can find these documents with a quick search query. It won’t take you hours to look for them.
A 2018 study found that the average enterprise wastes $2.5-3.5 million per year. Where did they spend all that money on? They spent it all on searching for information and re-creating lost documents only.
To fix that problem, most offices went paperless. It allowed them to cut back on costs and time. Also, it’s an eco-friendly solution.
4. How to Digitize Your Important Papers
Now, let’s talk about how to digitize essential paper documents. We have various approaches. The first one is to scan them.
For this, you can use a desktop scanner or a multi-functional device with a built-in scanner. You can find many types of scanners on the market. They come in all shapes and sizes to accommodate all paper shapes and sizes.
Some models can scan in black and white only while others can scan in color too. Scanners units also have varying speeds, resolution options, and capabilities. Choose one that will suit your scanning needs best.
Scan documents at 300 dpi at least. If possible, save them as a PDF file. If you can’t scan to a PDF, scan papers to an uncompressed TIFF.
After you scan these documents, you can view and edit them in software like Adobe Acrobat Reader. If you’re using Apple products, Adobe PDF Editor is the best free PDF editor for Mac. Make sure you use programs that can read the file format extensions of your digitized files.
Let’s say you have only a handful of paper documents and you need not invest in a scanner. Your next best option is to digitize them with an app on your phone or tablet. The Google Drive app has features that allow you to scan and save documents on the drive.
You can also use the Dropbox app. It’s easy to use but only allows five users. For iPhone users, try Evernote Scannable.
5. Tips on Scanning and Storing Digitized Documents
You’ve got your scanner and your files ready. Are you ready to go digital yet? Before you scan away to your heart’s content, let us give you some pro tips first.
Before you start the scanning process, take inventory of the papers you have. It’s easy to get lost once you start, especially if you have loads of them. If it’s possible to discard some, assess all the documents first to see which ones aren’t that important.
If you plan to scan many more papers, be smart about it. Sort your documents into categorized folders once they’re digitized. Trust us when we say finding them later will be much easier.
Are you scanning bills or tax returns? Be careful in naming each scanned file. As much as possible, use a clear and consistent file-naming system.
If you don’t have the time to do the scanning yourself, you can pay for document imaging services. They’re the best option for bulk file and image digitization. They’ll scan copies and index your documents for you.
Let’s say you’ve got all the files digitized, named, and categorized. There’s many more to go but you find yourself running out of space fast. How will you cope?
Use cloud services to bring your storage capacity up. If you depend on your computer’s storage for bulk files, it might not survive it. However, don’t delete them all from your local storage yet in case you need backup files.
Finally, keep the paper copy safe. Some places might demand a paper copy instead of a digital file. In case you find yourself in this situation, at least you know where to find the document.
Take Advantage of the Digital Times
There’s no telling what can happen to the physical copies of your documents. To ensure they’re kept safe and out of natural disasters, convert them to digital files. This way, you can keep both physical and digital copies with you.
Follow these tips to learn how to digitize your most important documents. Did you find this post enjoyable and educational? If you want to read more posts like this, feel free to see our other guides.
I am going to work within a non-profit organization in BC Canada. So I want to know more about it.
What is a Non-Profit Corporation?
A non-profit corporation is a legal entity separate from its members and directors formed for purposes other than generating a profit to be distributed to its members, directors or officers. While a non-profit corporation can earn a profit, the profit must be used to further the goals of the corporation rather than to pay dividends to its membership. Non-profit corporations are formed pursuant to federal or provincial law. A non-profit corporation can be a church or church association, school, charity, medical provider, activity clubs, volunteer services organization, professional association, research institute, museum, or in some cases a sports association. Non-profit corporations must apply for charitable status to benefit from tax-exempt status and to issue tax-deductible receipts to donors.
Non-profit corporations are distinct from business corporations that are formed to make a profit and to distribute the profit to their shareholders. Business corporations are regulated by either federal or provincial laws.