Creating an online storefront for your business is child’s play with the right shopping cart ecommerce software. Regardless, there are several things you can do to optimize your shopping cart for the best results.
Keep Your Layout Consistent
Nothing’s more jarring than clicking on the “Buy” button and finding a foreign-looking shopping cart at the end. Theme your cart’s pages to closely match the rest of the site.
Streamline the Buying Process
Clunky paths to purchase will kill more sales than marginal products and iffy prices combined, according to SecureNetShop.com. Keep the buying process to five steps or less if possible and make account registration optional.
Make Your Pricing Transparent
Sticker shock in the form of shipping or tax add-ons can easily dissuade consumers at the end of the journey. Make sure that buyers know exactly what they’re singing on for beforehand.
Provide Numerous Payment Options
In an age where identity theft is rampant, many people are hesitant to cough up their debit card numbers. Give buyers a choice between PayPal, BitCoin, Stripe and a few other processors when they visit your ecommerce shopping cart.
Crack Down on Abandoned Carts
Abandoned carts can decimate the bottom line if you’re not smart enough to prevent them from occurring. Send automated emails to potential buyers to remind them of their interrupted purchase.
Looking at the Bigger Picture
A killer shopping cart solution is the culmination of a variety of factors that are specific to your scenario. Play around with a few of the ideas mentioned here and see what works best.