Currently Viewing Posts Tagged “Google Search”

Google Penguin and Link Building for Small Businesses: 4 Tips

When Google Penguin 4.0 was released in October of 2016, one of its main goals was to target and reduce the rank for sites that were found to have poor links. While the Internet search engine giant’s intention was to improve user experience and de-index spammy sites, some webmasters with legitimate websites took a hit. If your website was one of the many small business sites flagged by the Google Penguin update, then you may still be trying to repair the damage that was done. However, there are ways to protect your site and avoid having it ranked down further.

 

1.      Be Diverse with Links and Anchor Text

 

The best way to protect your small business site from getting slapped by Penguin is to have a great deal of diversity with your anchor text and link building. Anchor text is what creates links on your page (or “clickable” text,) and this is mostly what Google Penguin is targeting. If you create too much of this text on your site and do not diversify your keywords and anchor text, there is a good chance that you might incur a penalty.

 

Instead of trying to use these keywords to increase your ranking, try to focus on the right kind of link building that will both avoid this problem and bring increased traffic to your site. The links that you create should be focused on quality, not quantity. This may take some more time and effort on your part, but effective Google marketing is not accomplished overnight, so building up a quality website with researched keywords will help you avoid incurring future penalties.

 

2.      Avoid Older Link-Building Tactics

 

Some small business owners take advantage of forum profiles and comments with built-in backlinks for link building, but this is now a dangerous tactic with Google Penguin. It’s easy to create these links, but it is unwise to rely on them too much. Even if you are making relevant comments on a site, if you make too many, you might be targeted. Instead, focus on creating backlinks from quality sites.

 

Link building through social sites, such as Twitter and Facebook, is usually more effective when it comes to both increasing traffic and protecting your site from being penalized. If you want to avoid the Google Penguin slap, then learning quality link building can be one of the best ways to do so.

 

3.      Remain in the Know

 

One of the most effective ways to avoid being penalized by Penguin can be to stay informed about changes to the algorithm. This can help you avoid making errors that you might otherwise make out of ignorance when it comes to link building for business.

Google creates updates at least a few times over several years and the results from previous updates may take time to show, so track your rankings carefully and set up Google alerts for keywords pertaining to Penguin algorithm changes to ensure that you’re always in the know when it comes to keeping your site on track with the company’s link building guidelines. You can also follow the company on social media to read about the latest news and updates.

 

4.      Look To Successful People for Guidance

 

Proper coding, link building, and backlinking can be frustrating, especially when your business is new and there are many other duties to perform. However, you can look for guidance by following in the footsteps of other successful entrepreneurs, such as technology and communications expert Peter Foyo, who has used his knowledge and talent to build his company, Principal Standard Group, to international success. Studying his techniques and those of other powerful entrepreneurs can keep you motivated, even when the odds seem insurmountable.

 

Staying in the good grace of Google Penguin and its algorithms can be daunting for you as a small business owner. However, staying updated and building healthy linking practices can help you succeed.

 

Fix some Crawl errors of my blog

I found some errors in Google Search Console —  Crawl Error. More than 400 errors of Not-Found.

After checking the details of these errors, I am noticed that they are the dead links which were brought after I converted this blog from MovableType to WordPress.

Some links are changed and I forgot to implement the redirection.

OK. Now I add some rules in .htaccess file to make these dead link to redirect to the correct URLs.

301_htaccess_redirect

Here is some examples.

Monthly archives:

Old url is https://www.yinfor.com/archives/2012/09/

New url is https://www.yinfor.com/2012/09/

So I added following rule into .htaccess file in root.

# Redirect monthly archives
RewriteRule ^archives/([0-9\/]*)/ /$1/ [R=301,L]

Tag page:

Old tag page is https://www.yinfor.com/mtcgi/mt-search.cgi?IncludeBlugs=4,1&tag=beta&limit=20

New tag page is https://www.yinfor.com/tag/beta/

I add following rule into .htaccess

RewriteCond %{QUERY_STRING} ^IncludeBlogs=([0-9,]*)&tag=(.*)&limit=20$
RewriteRule ^(.*)$ https://www.yinfor.com/tag/%2? [L,R=301]

Another type of tag page:

Old tag page is https://www.yinfor.com/mtcgi/mt-search.cgi?tag=Gogle&blog_id=5

New tag page is https://www.yinfor.com/tag/Google/

Add following into .htaccess file.

RewriteCond %{QUERY_STRING} ^tag=(.*)&blog_id=([0-9])$
RewriteRule ^(.*)$ https://www.yinfor.com/tag/%1? [L,R=301]

Google Search plugin for MT

I posted the questions about how to use Googel Search in the Beta forum at 6A. They replied so quickly. I tried and it works.

Here is the official answer for Google Search, almost same as V3.2, Setting Up Google Enabled Entries.
Follow the guide above, you can add Google search results related to your post title into your individual archives.

I thought about the usability of Google Search plugin yesterday night.
The Google Account and license key entitle you to 1,000 automated queries per day.
This is very important limitation for Google Search.
Check Google API site.

For example, if you have a blog with three years history and over 1,000 entries. You also have the Google Search Results into your individual archives template. What happen when you post a new entry or rebuild the who site. I think the error will be coming. The Google may disable your API.

Even you only have very small amount of entries, say 100 posts. If the Page View of your site over 1,000 per day, and you use the dynamic publishing, the error will come again.

Continue reading “Google Search plugin for MT”

Improve Your Search Ranking

There is over 85% traffic from search engines comes from search results. I know some people put a lot of time to work on Search Engine Optimization. Here are ten quick and simply things you can do to make your rank higher.
1) Get listed in more search engines. There are tons of them out there. There are also many free submit services that may help you get listed. Or you can spend some time to get it done yourself.
2) Get listed in more directories. Same, there are a lot of them out there. Find higher page rank directories.
3) Get some incoming links to your site make them relevant and at least the same Page Rank as yours.
4) Clean up your html code and check your links. Be carefull for the dead link and bad link, and slow speed.
5) Check your Title tags. You can use up to 990 characters in the title, so mix some keywords with your title.
6) Check your ALT tags. Search bots cannot see pictures. Make sure have all ALT tags on each of your picture, and make sure they are descriptive and keyword rick.

Continue reading “Improve Your Search Ranking”

  • Archives