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Marketing Ideas To Boost Your Business Into the Spotlight

February 14, 2020
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Running a successful business is no small task. In order for you to get your company to the place you desire, it can be wise to take time to think about where you could be making adjustments to your current operations. One of the easiest ways to get your company ahead is by considering your current marketing strategies. By adjusting your plans and finding new ways to promote your brand, you can get your business noticed in no time. To get started, take a look at these simple marketing ideas aimed at boosting the profile of your business.

Your Website

First and foremost, you absolutely need a functional website for all of your marketing endeavors. Crafting a strong online presence begins with the website associated with your company. If it has been a few years since you gave your site any attention, now is the perfect time to make important adjustments to the style and function of your pages. To get started on this goal, you may want to look into SEO. Search engine optimization helps you gear your web assets for success by making them more relevant to consumer search trends.

To use SEO to your advantage, simply begin researching the most relevant keywords in your industry. If you run a plumbing company in Colorado, for example, you may discover a relevant phrase is something like “burst pipes in Denver.” Researching the most appropriate keywords and phrases can help you adjust the copy on your site to be more relevant to the search habits of consumers. A few simple tweaks might be all it takes to get your business into the spotlight on major search engines like Google.

Social Media

While having a solid website is a must for your marketing endeavors, you also need to consider more modern tactics. Social media has totally reinvented the way most businesses and consumers go about their online transactions. Sites like Twitter and Facebook have made it easier than ever for businesses to engage with their customers in interesting and relevant ways. To get started and see success from each social media post, you need to think about the type of content you are sharing on your various channels. What you share has a huge impact on your success.

The goal is to share engaging content that consumers will want to click, read through, and share with their own followers. This can be tricky, especially if you run a business that does not seem too exciting on the surface. While it might require a bit of work on your end, finding the best way to craft content can be a huge boost to your success. Create a content calendar and start planning your posts in advance. This will help you monitor your success as you continue and reduce the odds of last-minute posts.

Partnerships and Influencers

Working with other professionals may also be a great option for your business. There are a number of other companies out there that probably have the same general brand philosophies as your own business. Partnering with businesses that are not direct competitors can be a fantastic way for you to get more attention for your company. The right partnership can create some publicity that will help your company get noticed and increase your overall brand awareness along the way. If a partnership isn’t for you, there are other simple ideas to consider.

Influencers have become quite popular on the internet in recent years. Though these individuals are usually far more impactful with younger audiences, the right influencer can make a huge difference to your social media streams. The idea is to hire someone with a big social media following to promote specific products or services you offer. You pay the influencer either with cash, gift cards, or products from your business, and the influencer is tasked with creating content for your social media channels. This is an easy partnership that can produce nice results.

Work at Your Own Pace

Running a successful business can easily be an overwhelming experience. In order for your company to get ahead of the competition, it can be wise to explore your current marketing endeavors. Make the right adjustments to your current processes and discover how you can take your business to the next level with a few simple changes.

Make your business mobile with Chelsea

December 13, 2015
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We all know that the world is going mobile. Almost every person has a smart phone. Or, two smart phones, one for business, one for personal use. Smart phone has a screen, small screen. But it is the used most often screen among all kinds, all different sizes screens. People spend more than two and half hours per day on their mobile phones.

It is the most important screen for business.

If your competitors go mobile, but you don’t. You may loss a lot of business to them. So, my suggestion is to start make your business mobile now.

Chelsea Apps Factory can make enterprise mobile apps in a smart way.

chelsea-app-factory

Chelsea Apps Factory helps a lot of business make better use of mobile applications to cut costs.  They will develop mobile app for you. If you need a consumer apps, they make it. If you need enterprise apps, they make it too.

For consumer apps, consumers use their own smart phones which has your apps installed. Maybe a coupon code scanning task, maybe a mobile store interface. It will make your consumer base broader.

For enterprise apps, your employee, or your internal people, can use your apps on the mobile device to work for you. Smarter and faster on the go.

Chelsea Apps Factory is a fast growing company. Look at the list of their client. It should be a long list. Including Ladbrokes, iCukoo, Practical Law, Waitrose, etc.

 

Philanthropy, Politics, And Culture: Is There A Connection?

February 23, 2015
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When people think of the concept of “culture”, they perhaps have a tendency to imagine the sort of thing that exists on public television: Symphony orchestras playing outdated classical compositions, or long winded historical surveys of the Roman Empire or other bygone eras. But the truth, as should be obvious to anyone who stops for a moment to think the concept through, is that “culture” is as elastic and vital a term as has ever existed. And, to make a long story short, the American spirit of free enterprise has had a long and distinguished role in shaping it.

How Free Enterprise And Corporate Philanthropy Have Shaped America

Ever since the days of the (original) Tea Party, the spirit of free enterprise has shaped our unique destiny. In fact, the entire history of the United States, whether economic, cultural, or political, has been radically informed by the overriding ideal that men are free to pursue their own destinies without excess interference from powers set above them.

This uniquely Western (and specifically American) ideal continues to guide our basic culture to this very day. And it shows no signs of abating or evolving into any contrary form of expression. American entrepreneurs, such as Robert Rosenkranz among others, continue to show great ingenuity and leadership when it comes to keeping the spirit of free enterprise alive and well in our great nation.

Corporate Philanthropy: The Guiding Hand Behind American Culture

Another term that many Americans today seem to misunderstand is “patronage”. For many, if not most, of us, the word “patronage” conjures up visions of the scheming Popes of the Renaissance era, giving vast sums of money to great artists (Michelangelo, Da Vinci, and the like) in order to gratify their vast egos. While there exists a grain of truth in such a scenario, the story certainly does not end there.

Today’s modern corporate philanthropists, such as the aforementioned Rosenkranz, play a leading role in guiding and shaping the form and expression of American culture. Part of these various endowments include the respectable programming that you see on public television, such as Ken Burn’s “Civil War” documentary. However, the generosity and vision of modern philanthropy goes far beyond that.

Without Free Enterprise, No Modern Culture Is Possible

Every moment that you witness on television, or hear on the radio, or on your computer, is essentially made possible by the advertising dollars of large corporations. But the connection goes well beyond the simple equation of commerce. Corporate philanthropists have helped to shape the very political content that gains free expression on programs such as “Meet The Press”, “O’ Reilly Factor”, and the like.

Many of your favorite “talking heads” that appear on MSNBC and Fox News, from Rachel Maddow to Lou Dobbs, have benefited from an Ivy League college education, the content of which was to a large degree determined by the generous contributions of corporate sponsors.

Preparing Our Youth For The Future Of Free Enterprise

From special “think tanks” that help to determine the content of modern higher education to charitable contributions made to fund debate teams and student political groups, corporate philanthropists play a major role in helping to instill the living spirit of American free enterprise in the best and brightest members of the upcoming generation.

Start your business with the online store

June 15, 2013
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Opening a store before the age of computers was a really difficult task. You had to rent or construct a building, hire cashiers, pay for plumbing, electricity and a whole series of other costs that came with running a brick-and-mortar establishment. Nowadays, you can sell a product directly to the public without any of those high costs to worry about.

Whether you’re selling homemade cakes or high-value antiques from across the world, your very own online store is the best way to connect your product with the public. Online stores have really low overhead and require less staff than a traditional business. For as little as $34 a month you can have a store that practically runs itself. If you’re looking to make money online, you may want to create an online store with 1ShoppingCart.

They have three package options for businesses large to small. They come standard with 24/7 support, email marketing tools, recurring billing, digital downloads, contact management and much more. Why go through the hassle and risk of coding and designing your own site when the experts have already built templates that are perfect for whatever product you want to sell. 1ShoppingCart makes it really easy to market and sell your items to customers ready to pay. When you make money, they make make money, so they are committed to making sure that your store is as successful as possible.

1shoppingcart

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